It would probably be confusing for my followers if I started baking. That’s off-brand for me.
What is my brand?
I’m a writer and branding strategist, but that’s NOT my brand.
Granted, there are a lot of factors going on behind the scenes, things I teach in my online classes (link in bio). These are things that SUPPORT my brand, kinda like the scaffolding, but that’s not my brand either.
So, what IS my brand?
Truthfully… that’s not for me to decide. MY BRAND IS WHAT MY CUSTOMERS SAY IT IS.
I still have an IMMENSE responsibility to keep being me, to be real, authentic. To be FEARLESSLY CONSISTENT. I’m never off-brand, because I’m always being me.
Who are you?