It’s the easiest truth but still the hardest thing to convince many people. My students know better. They understand exactly what this means.
Think of all the professors teaching at the university level. In fact, let’s just focus on English Lit. How many profs out there are teaching this? Does the history of literature change?
Of course not. Yet, when you walk into a classroom for the first time, not knowing the instructor/teacher/professor, you have no idea what kind of stories they’re going to tell. Meanwhile, there are students LINING UP to take courses from instructors/teachers/professors with a strong reputation, word-of-mouth reps that former students pass on and on…
Your personal brand is the same thing. It’s your rep. It’s what people are saying about you when you’re not in the room.
What are people saying about you?